Brand & Identity
Cultivating a robust brand and identity is central to effective media and communications. Specific symbols, images, and language are prerequisites for crafting a compelling narrative. What is your story?
Crafting an intentional, proactive plan for sharing your story across relevant channels and platforms is what differentiates first-class communications from reactive, crisis-driven efforts. How do we share your story?
Creating and executing an editorial plan with a sustained focus on continuous dialogue and engagement with your constituencies drives an authentic media effort. Share your story, listen, and keep sharing it.
A story told well over time naturally attracts listeners, and a story targeting specific ages, demographics, and interest groups will dramatically increase your base of support over time. Is your story speaking to newcomers?
An authentic narrative should impact your supporters personally, and leveraging and deputizing your supporters transitions your story from a digital to a physical, human experience. Are we a reality for our supporters?